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To the Heroes Who Give So Much,
Ford Wants to Give Back


We can never show the depth of our appreciation to you, individuals who have sacrificed so much for our country. But helping you save is a start. If you are a first responder* or a veteran within 24 months of separation, or are active in the military,** you can take advantage of our appreciation program and receive an Exclusive Cash Reward when you buy or lease a select new Ford vehicle.


Register for the Program

*Ford First Responder Exclusive Cash Reward is exclusively for active members of an eligible First Responder Association and their household members. Available on the purchase or lease of any new and eligible 2023/2024/2025 Ford or Lincoln vehicle. Not available on Aviator®, Navigator®, Mustang® Dark Horse™, Mustang Shelby® GT500®, Mustang Mach 1®, F-150® Raptor®, Ranger® Raptor, Ford GT™, Bronco® and Bronco Raptor. May not be used with other Ford/Lincoln private offers. Amounts may vary by market. Limit of 5 purchases or leases. U.S. residents only. Place a new retail order or take new retail delivery from a Ford Dealer’s or Lincoln Retailer’s stock by 1/2/25. See a Ford Dealer or Lincoln Retailer, or go to www.fordrecognizesu.com for complete details and eligibility. (PGM# 32284)

**Ford Military Exclusive Cash Reward is available to active, retired, and veteran members of an eligible military branch (within 2 years of separation), spouses/surviving spouses and their household members. Available on the purchase or lease of any new and eligible 2023/2024/2025 Ford or Lincoln vehicle. Not available on Aviator®, Navigator®, Mustang® Dark Horse™, Mustang Shelby® GT500®, Mustang Mach 1®, F-150® Raptor®, Ranger® Raptor, Ford GT™, Bronco® and Bronco Raptor. May not be used with other Ford/Lincoln private offers. Amounts may vary by market. Limit of 5 purchases or leases. U.S. residents only. Place a new retail order or take new retail delivery from a Ford Dealer’s or Lincoln Retailer’s stock by 1/2/25. See a Ford Dealer or Lincoln Retailer or go to www.fordrecognizesu.com for complete details and eligibility. (PGM# 32280)
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